I'm Mckean Nowlin
I help startups translate messy ideas into fundable narratives
I use behavioral economics to make real-world impacts
I build communities that actually connect people
Think of me as your second brain for the messy, early stages—where intent meets execution, and ideas become reality.
Here's How I Can Help
I don't just advise—I get in the trenches with you
You're brilliant but can't explain it?
I translate complex tech into pitch decks that get funded
I've turned dozens of 'too technical' ideas into investor-ready narratives. Whether it's AI, blockchain, or deep tech, I help you articulate your innovation in a way that resonates with investors. I know what makes them lean in—and what makes them tune out. Your technical depth becomes your story's strength.
You want behavior change, not just awareness?
I design systems using behavioral economics that actually work
I've studied how people and markets actually behave—not how we wish they would. I can position your company to work with human nature, not against it, optimizing for how people tend to make decisions.
You need a partner, not just another consultant?
I'm here for the long haul, working through challenges with you
I don't just give advice and disappear. I'm your super supporter—I'll work through the messy problems alongside you. From strategy to execution, I'm invested in your success for the long run.
You're building alone and need connection?
I'm your bridge to ecosystems that matter
I constantly map how people can help each other—it's how I'm wired. I see connections others miss and make introductions that create real opportunities. Whether you need to meet the right investors, advisors, or partners, I'm always aware of who should know whom and why it matters.
What I've Been Building
Strategic Advisor
Active•Independent•NowCurrently helping founders refine their stories and get fundable. I've seen what works (and what doesn't) across dozens of pitches.
Behavioral & Data Advisor
Active•Eco-Activators•NowApplying behavioral economics to real environmental challenges. Focused on designing interventions that work with human nature, measuring what matters, and creating systems that drive lasting change.
Director of Operations
Active•Grand Strand Angel Network•3+ yearsManaging the nuts and bolts: deal flow, pitch events, due diligence support. This role gives me a front-row seat to what makes deals happen—and what kills them before they start.
Co-Founder
Exited•Grand Strand Web3 Guild•2022-2025Built a Web3 community from the ground up. Organized FastFest 2023. Learned what it takes to create real connections and sustain momentum in emerging tech spaces.
In Their Own Words
What it's really like working together
"Working with Mckean Nowlin has been nothing short of transformative. She's a truly unique thinker and strategist who has helped me take big-picture concepts and break them down into relatable, actionable steps. Every conversation brings fresh insights, new perspectives, and a deeper sense of clarity and direction. Her blend of visionary thinking and practical guidance has been absolutely invaluable to my growth and the evolution of my business."
Daniel Mahanrao
Swiirl
"Whether it's crafting a pitch deck or navigating big-picture strategy, McKean has a way of turning abstract ideas into something grounded and actionable. She listens deeply, identifies where you're stuck, and reframes the conversation in a way that just clicks. Working with her doesn't just move your business forward—it moves you forward as a founder."
Danielle Alexander
Waste Lens
The Background
Economics, politics, culinary arts—yeah, I'm not your typical advisor
MA, Economics
Behavioral game theory nerd
2002-2007
BA, Economics
Where it all started
1997-2001
Let's Build Something
Early-stage chaos? Behavior change? Building communities?
I'm here for founders who need more than advice—they need a thinking partner who's been there.
Or connect with me directly:
Mckean Nowlin
Strategic Advisor • Behavioral Economics • Systems Thinker